Unfortunately we see it fairly often – clients come to us with visions of grandeur about their website marketing, and their plans to take the world by storm with their enormous marketing budget to drive thousands of people to their website every week, which in turn is going to bring in loads of new business. I couldn’t live with myself if I didn’t give my honest opinion, that unfortunately all that investment in online marketing is not even likely to return real value, unless the site or landing page the campaign is directing them to, is fantastic. It’s something that some clients (or prospective clients) are pretty sensitive about, but it’s generally accurate – we’ve seen it time and time again.
When we launched a version of our website about 2 years ago, we made some fairly important changes, which increased our enquiries online by about 35%! The changes were mostly aesthetic, but we knew that our prospects were looking to learn more about our client base, and how we differentiate ourselves, so we created a short flash animation to tell a bit of a story, and also improved the aesthetic. You can see the difference below between the old site, and the new.
http://old.salsainternet.com.au
www.salsainternet.com.au
Recently we also implemented a new home page design for www.equusconnect.com.au (recruitment website for the horse racing industry), and their online registrations for job seekers went up by about 60% overnight! Imagine what that could do for your business!
In most cases, the changes are only aesthetic – you don’t need to change the structure of the site, or the layout. Just give it a ‘refresh’, if you like, and you’ll likely see an improve in results. And it will be much, much cheaper than just about any online marketing campaign.
Then, if you still need more business (let’s face it, who doesn’t), then consider investing in online marketing.
Tags: flash animation, increase sales
